The mortgage market is currently very far from those indicators that were available before the crisis. So, for example, since January 2009, the market has decreased by about 55 billion. hryvnias. In the event that you take into account the artificial growth of the currency portfolio, which occurs as a result of the devaluation of the hryvnia, then the reduction is felt in 70-80 billion. hryvnias. This information is noted in the study of a large marketing group. After the onset of the crisis, many borrowers shared two main groups. In the first group were those who were able to pay off the loan, and in the second group, those who decided to simply not pay their debt. A small group of people appeared between these main groups who sometimes pay, and sometimes do not pay on their debts, they all depend on the situation. It is worth noting that this small group of people has to constantly be afraid of the upcoming autumn with horror, since gloomy forecasts do not cease to put pressure on them. New customers or investors in the market are still not enough. Despite the fact that previously the forecasts were quite rainbow, the past autumn again entered a new recession. There is no mortgage, while the number of proposals from the developers everything is growing. As for the installment plan from the developers, it cannot radically change the current situation. She also cannot cope with consumer sentiments. Rich people who could allocate a lot of money, everything is also not observed. There are several basic factors that can set the beat of the growth of mortgage lending. Such factors primarily include negative experience with banks on mortgage lending.